California/Nevada Festivals & Events AssociationHelping members to achieve the goals of their festivals and events by providing networking, education, and leadership development opportunites.
We do this to enhance the quality of life in our communities and promote a better understanding of special events.
Event Producers' Workshop - Sponsorship
Sparks Heritage Museum
Wednesday, November 5, 2014
9:00 am - 4:00 pm
9:00 – 10:00
Inspiring Volunteers for Event Success: Volunteer recruitment, retention, rewards and appropriately assigned duties
Alexis Hill, Special Events Program Manager, City of Reno
For many organizations, an event’s success is dependent on a network of volunteers. Yet with so many details to tackle, volunteer recruitment and management may not be your top priority. This session will cover critical components of developing a successful volunteer program including recruitment, management, orientation and recognition.
10:15 – 12:00
Sponsorship: The Basics
Toni Bodenhamer, Toni B & Co., Events Consultant, Santa Rosa, CA
Just starting out? New to the sponsorship sales/service role? Trying to figure out why you aren’t having the success you’d hoped for? This session will identify how sponsorship and fundraising differ, what sponsors want today and how it works for community level events. We’ll talk about designing and pricing a sponsorship program and how to set things up so you can renew 75% or more of your sponsors.
12:00 – 1:00 Networking Lunch
1:00 – 2:30
Sponsorship from the Sponsor’s Perspective
Dennis Bash, Division Marketing and Sponsorship Manager, U.S. Bank, Portland, OR
Dennis will give you tips on sponsorship trends, what benefits sponsors are looking for, and how to keep past sponsors happy and returning to your event.
2:45 – 3:45
John Coman, Director of Sales, Barracuda Championship
Beth Macmillan, Executive Director, Artown
Peter Copeland, Executive Director, Great Reno Balloon Race
Moderator: Francine Burge, City of Sparks
Panelists will share examples of sponsorship successes and failures and answer questions from the audience.
To register: Event Producers Workshop
21st Annual CalFest Convention & Expo
January 20-22, 2015
Hyatt Regency Hotel & Spa - Monterey
Get into the Swing of Things with CalFest!
CalFest if pleased to be hosting its 21st Annual Convention in beautiful Monterey, California. Situated on the Central Coast of California, kayaking, scuba diving, surfing, whale watching and golf are just some of the activities to be enjoyed in and around Monterey. It's the home to the world-renowned Monterey Bay Aquarium that delights and educates millions of visitors every year. Other areas of interest, to visitors, are Cannery Row, Fisherman's Wharf and the Monterey Bay National Marine Sanctuary where you'll see harbor seals, sea otters and pelicans in their natural habitat.
The CalFest Convention, scheduled for January 20-22, 2015, will feature sessions on public relations, social media, sponsorship, working with volunteers, risk management, and almost everything else you need to know when putting on a festival or event in your community. Additionally, the CalFest Convention is The Place for the best networking opportunities with your peers in the State of California dn Nevada.
CalFest Celebration Awards
CalFest Celebration Awards are your opportunity to share your best promotional campaigns and marketing ideas. As a winner, you can promote your event to your community, sponsors and attendees as "an award winning event."
The 2015 Celebration Awards will be announced at the 21st Annual CalFest Convention & Expo
To enter, click on CalFest Celebration Awards
Sampling of Convention Sessions
Powering Your Future
Ty Polastri, President, Entersport, Zephyr Cove, NV
Many times it's not what we knbow, but how we speak about what we know that mobilizes our actions, resources and relationships to produce our intended outcomes in very powerful ways. In this fun and non-traditional experiential process, you will be invited to take a fresh look at your organizational goal and then share it with others. You can expect high energy, clarity of purpose, and new friends and colleagues to help power your future.
Cloud Based Event Managemen
Dan Green, CEO, The OMG Group, Monterey, CA
See how the Gilroy Garlic Festival is using the cloud to manage volunteers and vendors, maximizing social, broadcast and print media coverage and integrating mobile to streamline operations and provide an interactive guest experience. See the view from the cloud!
Volunteers: Who They Are, Why They're so Important and How do We Manage Them
Jarrett Bachman, Ph.D., Assistant Professor, California State University, Monterey Bay, College of Business
Volunteers can often be the lifeblood of a stellar event. Find out more about who they are and how to successfully recruit, manage and retain effective volunteers and enhance your own event!
Sponsorship: The Basics
Toni Bodenhamer, Toni Bodenhamer & Co., Santa Rosa, CA
Just starting out? New to the sponsorship sales/service role? Trying to figure out why you aren't having the success you'd hoped for? This session is for you! We'll identify how sponsorship and fundraising differ, what sponsors want today and how it works for community level events. We'll talk about designing and pricing a sponsorship program, and how to set things up so you can renew 75% or more of your sponsors.
How do you get Things Done? Municipality One-Stop-Shop Permitting
Jasmine Sullivan-Waits, Special Event Coordinator, City of Palm Springs
Whether you're looking for a permit for a marathon, parade, a bike ride for 10,000 riders or a festival downtown, the City of Palm Springs has a one-stop-shop permitting process. Learn about the reviewing process and how at the end of every Special Events Planning Meeting, the organizer leaves with a detailed outline of what the city will require in order to hold their special event.