February 5-7, 2020 • The Dana Resort on Mission Bay
San Diego, CA

20/20 – Envisioning Your Event’s Future

Join CalFest for three days of educational sessions, motivation, innovation,
fun and the best networking in the
Festivals & Events Industry!

Sessions led by your peers and the best minds in the industry
CalFest Trade Show featuring the latest products and trends for Special Events
Showcasing with talent for every event
CalFest Celebration Awards recognizing excellence in innovation and creativity
Networking opportunities at Luncheons, Celebration Dinner, and after-hours in the Hospitality Suite
Gala Celebration   The social gathering of the convention where you get to dress in costume (or not) and there are prizes, food, live auction and surprises.

2020 CalFest Convention Registration Form
CalFest Tradeshow Registration Form
2020 Celebration Awards Entry Form
2020 CalFest Convention Showcasing Form

Online Convention Registration
Online Tradeshow Registration

Attendees are entitled to special room rates of $139/night for a Standard Room, single/double occupancy or $159-$259/night, single or double for Marina View or Premium Spa or Deck Suite.  For reservations call 619-222-6440.  Identify yourself as part of CalFest 2020 Annual Conference or Register Online

More information as it becomes available.

February 5
8:45 – 4:00  Full-Day Special Workshop (Separate Registration Required)

Sgt. Josh DaFoe, San Diego Police Department, Mass Threat Unit
Mike Whan, Executive Director, Hot August Nights, Reno, NV
Carol Porter, Producer, Haas & Wilkinson Insurance Co., Fairway, KS
Matthew Butler, Instructor & Co-Owner, Rolling Ready, Murrieta, CA

Active Shooter Preparedness
Josh DaFoe, Sergeant, Mass Threat Unit, San Diego Police Department
This presentation will discuss preparing both yourself and your venue for the possibility of an active shooter or mass casualty incident.
Sgt. Josh DaFoe has been with the San Diego Police Department for 25 years with 15 of those years spent on SWAT.  He is currently in charge of the Mass Threat Unit handling all active shooter and mass casualty training for the department

Is Your Event Prepared for a Critical Incident?
Mike Whan, Executive Director, Hot August Nights, Reno, NV
Every year we all hear of special events that are victims of a critical incident.  With today’s safety concerns for special events, are you ready for a critical incident?  Do you have a safety plan in place?  Is there an evacuation plan and is this plan discussed prior to the event with all interested parties?  What resources are available for your staff, volunteers or event attendees?  Who will answer the media’s questions and public concerns for future events?
Mike Whan  With 25 years in Law Enforcement, Mike retired from the Reno Police Department in 2012 as the Deputy Chief of Police.  Throughout his career, he worked as a Homicide Detective, Hostage Negotiations Commander, SWAT Commander and Special Events Lieutenant.  Seeing event promotions from a different perspective allows Mike to fully understand the logistics from the Law Enforcement point of view along with the event promoter’s view.  He has been the Executive Director of Hot August Nights since 2015.

Risk Management and Insurance – What do I Need?
Carol Porter, Producer, Haas & Wilkerson Insurance, Fairway, Kansas
Discussion of risk management, insurance coverage analysis and exposures relative to festivals and event.
Carol Porter has been a producer in the Fair and Festival Division of Haas & Wilkerson for the past 18 years.  She is the producer on all types of Fair/Festival accounts ranging from small county fairs to some of the largest events in the nation.

Class #1 Rolling Ready – Active Shooter Considerations
Class #2 Rolling Ready – Stop the Bleed
Matthew Butler and Devin Schmitt, Instructors & Co-Owners
Rolling Ready, Murrieta, CA
Those who attend this class can expect to walk away with a different perspective on attending large venues.  The subjects covered will explain how to react to an active shooter situation, give one a sharpened sense of situational awareness, how to talk to 911, and incident preparedness concepts.  The best lessons taught in this class will be on how to stop moderate to severe bleeding using the most current medical trends.  Participants will learn how to properly apply a tourniquet and more!
Matthew Butler and Devin Schmitt are both combat veterans who served in the U.S. Marines as infantrymen.  Currently,  they are full time California Peace Officers with a combined 22 years experience in law enforcement.  They are both certified “Stop the Bleed” instructors and have received intensive training regarding tactical combat casualty care, active shooter situations and bomb incident response.
Register Online

February 6

8:15 – 9:30 AM
Keynote Speaker                                                           

How a Bunch of Nerds Became an International Phenomena
David Glanzer, Chief Communications and Strategy Office
Comic-Con, San Diego
Discover how a small event with limited resources was able to attract top named talent, major exhibitors, international media and visitors from around the world.
Comic-Con is the non-profit premier comic book and popular arts event of its kind in the world.  It features major comic book publishers, game companies, movie studios, television networks and toy manufacturers.
David Glanzer – Overseeing all advertising, sponsorship and third party promotional associations, as well as over 3,500 members of the domestic and international media, Glanzer is responsible for the public image of the organization. He has been a featured speaker at the International Conference of the Public Relations Society of America, lectured at the Asian Manga Summit in Japan as well as speaking at various colleges, universities and organizations in the United States, Japan, Mexico and the Middle East.
Breakout Sessions
9:45 – 10:45 Concurrent Sessions
Selling Sponsorships/Buying and Selling an Event Property
Peter Bellas, President, Bellco Promotions, Hermosa Beach, CA
Sponsorship selling is more about solutions than about sponsorships.  This session will give you the tools to successful sponsorship sales with 10 Steps to the Event Sponsorship Sale.
Buying an existing event marketing property is tough and selling one is event tougher nowadays…This session will discuss practical and legal steps on buying low and selling high!
Sponsorship 101
Bruce Skinner, Executive Director, Washington Festivals & Events Association, Port Angeles, WA
Whether you’re selling sponsorship for $1,000,000 or $1,000, many of the sales concepts are the same.  It is important to build relationships and to research your potential partners.
9:45 – 11:45
Emerging Event Technology:  What You Need to Know
Michel Bleau, CEO, Event Hub, Sherman Oaks, CA
John Russell, Co-Founder, TicketSpice, Sacramento, CA
Jen Singer, CEO, Jen Singer Events, San Diego, CA
Ben Nicholls, Executive Director, Hillcrest Business Association, San Diego, CA
This panel will discuss current technology trends in ticketing, sponsorship, RFID and other critical areas, what factors should be considered when adopting new technology, best practices for deploying new tech across the organization and events.
11:00 – 12:00 Concurrent Sessions
Succession Planning for Festivals & Events – How to Survive Change
Ira Rosen, Assistant Professor, Temple University School of Sport, Tourism & Hospitality Management, Philadelphia, PA
What happens when a key leader, either staff or volunteer, leaves your organization?  Whether it’s an emergency departure or a planned one, organizations that don’t plan for this can find themselves in deep trouble.  This session will discuss specific steps you can take to avoid disaster including an understanding of succession planning, practical strategies for managing succession planning and the critical importance of succession planning.
Sponsorships:  Do You Spundle?
Vicki Higgins, Chief Connector, CXP Agency, Palm Desert, CA
Most event organizers experience the challenge of sponsorship – the last minute push, inconsistent revenues and begging for dollars…This is in addition to hundreds of other event items that need your attention.  Discover the SPUNDLE!  Learn how to spundle, save time and maximize sponsorship revenue.
12:00 – 1:30
Networking Lunch & Trade Show Speed Networking
CalFest Membership Meeting
1:30 – 2:30
Hands-On Decorating
Ingrid Lundquist, The Lundquist Co., Sacramento, CA
Gail Stewart, Field of Flowers, Carlsbad, CA
Join seasoned event pros, Ingrid and Gail, on the decor team and gain first-hand experience in transforming an empty room into a themed event venue.  See how they stretch dollars to create a memorable environment for the guests.  No experience necessary – Be part of the Decor Team.
1:30 – 2:30 Concurrent Sessions
Working with Your City/What is the Value of Your Event
Jasmine Sullivan-Waits, City of Palm Springs
Patrick Young, Special Events Supervisor, City of Oceanside Parks & Recreation
Are you currently working with your city or local government to create a seamless, safe and FUN event?  The City of Palm Springs thrives on tourism and over the past 10 years the number of special events has quadruples.  Learn how Palm Springs works to create sustainable partnerships with event promoters.  The City’s goal is to identify and address potential issues, provide specific city resources to event promoters and support the continuation of events and tourism in Palm Springs.

When you’re planning your event, it’s important to have a relationship with city personnel to coordinate the approval process, discuss event management, how city staff can help and avoid common pitfalls.
Grant Writing – Nailing down the Process
Dale Johnson, CIC, CFEE, Francis L. Dean & Associates, Ft. Wayne, IN
Every non-profit can use some extra $$.  What to expect when writing a grant, finding a “Fit.”  Networking with other grant writers and following guidelines.
1:30 – 3:30
Event Traffic Planning 101/Which Way to Go the Right Way
Brian Auger, Event/Film Coordinator, City of San Rafael, CA
Do you have an event or festival that could use a brain trust to help you create some innovative approaches to streamlining an existing traffic plan?  No matter how fun or incredible an event may be, the getting to and getting out can negatively impact your guest/attendee experience.  We shall look at and discuss best practices to help provide a safe corridor to your event including traffic signage and cone patterns, who operates the traffic control and who is the traffic lead, simple traffic control training, crowd management is like traffic management, are they all morons & how we can help them, and what to do when it isn’t working
Concurrent Sessions
Creating Excitement for your Parade
Ray Pulver, Owner, Upbeat Parade Productions, San Jose, CA
Looking for more entries for your parade?  Something different?  Find our how to research entries to add to the fun, color and excitement of your parade.  This session discusses the entertainment value of a parade, the content to make a parade more entertaining and how to obtain those fun and entertaining entries.

Down and Dirty Special Event Recycling
Margaret Manzo, Executive Director, Fairfield Main Street Association

Yolanda Ramirez, Fairfield Main Street Association
Green practices are an essential component of special event planning.  Learn what it takes to implement a successful waste management program from start to finish.  From receptacles to sorting trash, we’ll give you a step-by-step guide to implementing your own successful event recycling program.

6:00 – 10:00 pm
Gala Dinner, Showcasing, Silent and Live Auction
Shades of Comic-Con
Whether your 2020 Vision of CalFest in San Diego has you dressing in cool mirrored shades and a Hawaiian shirt, donning look-alike spectacles of your favorite Hollywood star, book, movie character or super hero, or dressing in full regalia ala Comic-Con…the choice is up to you.  As always, there will be nifty prizes for the head-turning costumes at our annual Gala Dinner.

Valley Decorating Hospitality Suite

 February 7
8:30 – 9:40
Keynote Speaker                                                                 

Alan Ziter, Executive Director, NTC Foundation, San Diego
In January, 2004, Alan was hired as the Executive Director of the NTC Foundation, which oversees the restoration of 26 historic buildings at the former Naval Training Center and opening of them as a new Civic, Arts & Culture District called ARTS DISTRICT Liberty Station.   To date the NTC Foundation has completed $82 million in renovations to 16 buildings and the ARTS DISTRICT is home to over 85 galleries, dance companies, civic groups and nonprofit organization – as well as artists, designers, cages and creative retail.
9:45 – 10:45 Concurrent Sessions
Monetize your Ticketing System:  Turn Ticketing into a Profit Center Instead of a Headache

Ryan Kintz, Owner, Afton Tickets and Afton Shows, Portland, OR
This session will teach how to use online ticketing to sell more sponsorships, retain, capture $1,000s in lost revenue, correctly capture customer data, effectively track ROI ad spend on Facebook/Instagram, market more effectively, fully optimize online ticketing and box office admissions, think outside the box to strategically utilize your ticketing system and more.

Scaling Up Your Festival
Michael Bleau, Co-founder and CEO, Event Hub, Sherman Oaks, CA
How to scale up your event in an increasingly competitive landscape, whether it’s increasing attendance at your single event or expanding events within your portfolio.  This session will incorporate tangible best-in-class examples across food and wine events, music festivals, endurance racing and other large consumer events.  Scaling areas include systems and processes, brand identity, influencers, ticket sales, sponsorship sale and programming.

9:45 – 11:45
The Worst Thing Someone can Say is NO – So ASK!
Todd Sebastian, Parks and Recreation Superintendent, City of Lathrop, CA
True leaders worry less about how they are perceived with asking questions in the short-term and more about actionable results in the long-term.  This session will have you eliminating your internal pause button, and empowering yourself to more, by asking questions!  Asking questions lets everyone around you know that you’re engaged, shows your interest, always helps eliminate obstacles that come into play.  Just because something is working doesn’t mean it couldn’t work better.  “If it ain’t  broke, don’t fix it,” isn’t always true.  Lean and leave empowered with knowing that asking questions results in measurable success.

11:00 – 12:00 Concurrent Sessions
Communicating and Preparing an Effective Public Safety and Security Plan
Carol Popejoy Davis, CPD Events,  Temecula, CA
Shane Pritchard, Shane Pritchard Productions, Temecula, CA
Whether or not you have a safety plan in place, attended Wednesday’s Active Shooter Preparedness program, or are just looking for a refresher course,  this session will guide you through  best practices, the trends for the new year and the “must haves” and “must not dos” for safety and security plans in the event industry.  Knowledge and expertise will be shared setting up a safe concert environment and how and when to conduct practice sessions for your staff and volunteers.  Time will be set aside for attendees to ask questions, discuss law enforcement and public safety requirements and the best way to protect guests and participants of your event.

 Event Best Practice in Digital Marketing
Sean Monzet, Director of Integrated Media, NBC7 San Diego, Telemundo 20, San Diego, CA
How can event marketers best leverage their local media, media partners and promote their events.  Learn the best practice techniques from campaigns that have utilized Digital Marketing capabilities of NBC/San Diego

12:00 – 1:30
Networking Lunch & CalFest Celebration Awards

1:30 – 2:30 Concurrent Sessions
Better Team Communication: Systems and Processes
Michael Bleau, Co-Founder and CEO, Event Hub, Sherman Oaks, CA
Strong communication across an event organization’s production team is critical for success.  This session content will include how to draft a team process plan and decision making tree, discuss top tools, many of which are free, used by high performing teams for better communication and cover the idea of “Red, Yellow and Green” communication urgency levels and how to determine which category a given situation falls into.

When the “Go-ing” Gets Tough, Help them Go!
Denise Rice, Event Manager, Honey Bucket Portable Restrooms
How to count on guests staying at your event longer.  The importance of good planing and follow-up, what equipment is needed, best practices, compliance and safety.

It’s a WRAP!  How to Evaluate Your Event
Eileen Lohner-Turk, Parks & Recreation Director/Retired, City of Oceanside, CA
Learn how to successfully evaluate your event with a tool (form) that can help improve next year’s event.


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