Workshops & Behind-the-Scenes Tours

CalFest invites you to participate in a special workshop customized to fit the needs of festival and event producers in Northern Nevada and California

CalFest Event Producers’ Workshop – Sponsorship, Digital Marketing, Volunteers

When:              Thursday, May 24

Time:               9:00 am – 4:00 pm    Registration begins at 8:30

Where:            Dolan Lexus
                           7175 South Virginia St.
                          Reno, Nevada 89522

Register online:

Pre-registration: $40/person CalFest members; $50 person non-members

Registration day of:  $60/person

Registration includes all sessions and deli-style lunch.

Email registration to, or mail to PO Box 7547, Tahoe City, CA 96145

There will be no refunds.  Substitutions are encouraged.
Confirmation, directions and instructions will be emailed upon receipt
Questions?  Call CalFest at 530-583-5605 or 775-745-5959 or email

Workshop sponsored by Dolan Auto Group


 8:30 – 9:00      Check in and Coffee

9:00 – 9:15      Introductions
Ruth Schnabel, CFEE, Executive Director
California/Nevada Festivals & Events Association

9:15 – 10:45    Digital Marketing

Constance Aguilar and Friends/Abbi Agency

10:45 – 11:00  Break

11:00 – 12:00  Volunteers:  Recruitment, Training and Retention

Mike Whan, Hot August Nights, Reno              

12:00 – 1:00    Networking Lunch

1:00 – 2:00      Sponsorship from the Event’s Point of View

Darlene Lyons, EZ Events, Auburn, CA

2:00 – 2:10      Break

2:15 – 3:15      Sponsorship from the Sponsor’s Point of View

Ryan Dolan, Dolan Auto Group, Reno

Ashton Hutton, Dolan Auto Group, Reno



To register online:

To register my email/fax/snail mail: Pasadena Registration Form 2019

To make hotel reservations online

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